xpatmatt.com Media Kit



xpatmatt.com is one of the most-read and trusted adventure travel blogs on the web and has been seen on outlets such as as Business Insider, The Huffington Post, AFAR, About.com, House Hunters International, Canadian Broadcasting Corporation, Canada.com, USA Today, The Adventure Traveler’s Handbook, and appears on numerous top travel blog lists.

I, Matt Gibson (aka Xpat Matt), am a trained journalist and a widely published professional writer and photographer. I’m also the president of the Professional Travel Bloggers Association, have starred in several travel-focussed television and video productions, and speak about travel, blogging, and online marketing at travel industry and digital publishing events such as Digital Innovation Asia, Arabian Travel Market, and ITB Asia.

Tens of thousands travel and adventure enthusiasts and travel bloggers visit xpatmatt.com each month for the award-winning adventure travel stories, how-to articles, destination guides, and gear reviews. 70% of xpatmatt.com’s audience is over the age of 25, nearly 60% earns more than $50,000 per year, and over 60% lives in North America.

About Me

  • I’m an award-winning blogger and a professional adventure travel writer and photographer with more than a decade of experience.
  • I have written columns for Travel + Escape, and Transitions Abroad, have been published in outlets such as AFAR, Action Asia, and Kootenay Mountain Culture, and occasionally write a column for the Huffington Post.
  • I formerly managed both the About.com Snowboarding Guide and the FlightNetwork.com blog.
  • I’m a member of the North American Travel Journalists Association (NATJA) and am an AFAR Travel Expert.
  • I’m a founding member and the Inbound President of the Professional Travel Bloggers Association.
  • I regularly speak at events and conferences such as Digital Innovation Asia, ITB Asia, and Arabian Travel Market, about travel, blogging, social media, and how brands can effectively work with bloggers.
  • I’m the CEO of UpThink, an online marketing firm that specializes in content marketing training, strategy, and blogger outreach for travel brands and destination marketing organizations.

xpatmatt.com Content

xpatmatt.com is window through which readers get an inside look at my life as an adventure travel writer and photographer through carefully crafted photoessays, insightful travel narratives, and exciting videos (you can see the latest in the sidebar on this page). I also offer tips on where to find the best gear for less and interviews with travelers and adventurers on unique journeys.

xpatmatt.com is different from other travel blogs for a few reasons:

  • I rarely feature sponsored content, so my opinions are unfiltered and honest.
  • I focus almost completely on human-powered, eco-friendly, outdoors adventures and challenges
  • I seldom publish new content because nearly every post I write is a carefully crafted long-form post –whether a photoessay, narrative, or editorial. But, because of that, nearly every post I publish is very successful, usually receiving thousands of social shares. You can see recent examples here and here.
  • I maintain a section of resources for travel bloggers and industry. I can provide website analytics with that section excluded upon request.

I also maintain a tips section and newsletter specifically for travel bloggers and have the ability to reach hundreds of travel bloggers through my newsletter (and thousands through other forums and associations that I belong to).

So, whether you’re trying to reach consumers of travel and adventure products, or reach out to the travel blogging community, you’ve come to the right place.



All my blog traffic, social followings, audience demographics, and their interests can all be found below. The traffic information is pulled in real-time from Google Analytics and the demographic data is from Quantcast.

Unique Visitors

Traffic Sources

Audience By Country


Other Websites My Readers Like



For further information about my traffic, audience demographics, and their interests, please visit my profile on Quantcast, which is connected to my Google Analytics account, so all information is as accurate as possible.

Social Media



Blog Newsletter Subscribers

1600 +

A Few Organizations I’ve Worked With


Awards, Press, Times I’ve Appeared On Screens and Stages

The Internet is pretty friendly to bloggers and I’ve wound up on too many top lists to put them all here. You can find a full list of awards, media mentions, and public and media appearances on this extremely egocentric page..

Media Appearances

Public Speaking

  • Arabian  Travel Market – Speaker and Panelist (2015, 2016, 2017)
  • ITB Berlin – Speaker (2017)
  • ITB Asia – Speaker and Panelist (2015, 2016, 2017)
  • ITB China – Keynote Speaker (2017)
  • PATA Adventure Travel and Responsible Tourism Conference – Speaker and Moderator (2016, 2017)
  • PATA Travel Mart – Speaker and Moderator (2016)
  • Himalayan Travel Mart – Keynote Speaker (2017)
  • The Beach-Leisure and M.I.C.E Travel Mart – Speaker (2016)
  • Hospitality Sales & Marketing Association International – Panelist (2016)
  • Digital Innovation Asia – Panelist (2013)


Inquiries can be sent to xpatmatt (at) gmail (dot) com or by using the form below 




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