Infographic – The Size of the Adventure Travel Industry

The Adventure Travel Trade Association recently released this infographic on the size of the adventure travel industry. There’s some really interesting information in here!

ATTA Adventure Travel Industry infographic

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10 thoughts on “Infographic – The Size of the Adventure Travel Industry”

  1. I didn’t know things were that big in the adventure travel industry! I thought a family was less but we make up a high % of travelers. I am not sure we would be considered adventurous but we plan to start traveling a lot more this year and its great to see a lot of families are doing the same.

  2. Yep, it’s getting very big — mostly because of ‘soft adventure’ (like hiking, safaris, wildlife watching, etc.) which is totally suitable for families. I’m sure you guys fit the mold!

  3. Hi hello I was born in Bohol province i didtn know the Eskaya Tribe I was shocked to read about this! Is to know possible which town belong this people?

  4. “Adventure travelers were more likely than non-adventure travelers to use professional services…On their last trip, 22 percent of adventure travelers used a guide, 18 percent used a tour operator and 13 percent used an instructor.” (

    This is awesome. What’s great about this infographic is that it not also reveals the rising appeal of adventure travel but it also shows the people who dig adventure travel are also mindful safety and precaution.

  5. Hey Matt,

    What a timely piece as I’ve just created a St Lucia Photo Safari that has just this morning been approved for their website by the Caribbean Hotel & Tourism Association and is now live at .

    Interestingly enough I created this adventure photo tour after a big all inclusive hotel cancelled my photography contract then would not let me come on their property to shoot weddings even when brides have booked my photography.

    Now with this Photo Safari all I find myself wanting to do is share the beauty of my paradise with all who love adventure and photography instead of losing sleep over those silly hotels.

  6. This is interesting, but I wonder if the jump from 2009 to now isn’t because the term ‘adventure’ is being used in a more broader sense nowadays. Recently I’ve seen things as simple as taking an easy hike billed as adventure travel.

  7. You make a very good point Tim. The change in the way we look at adventure travel (now including ‘soft’ adventure) has probably made a lot of people who didn’t think they offered adventure activities before change their minds.


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